The beverage giant is understood to be reviewing its $4 billion global media account, setting up a potential showdown between rival holding companies over data, tech, and agentic AI tools.
TODAY'S EDITION
06/05/2026
Latest
Omnicom Media names Joey Zhao as new China CEO
Zhao’s promotion underscores OM China’s pivot to becoming a growth partner in China’s fast evolving digital commerce landscape.
The Information
Can Alo Yoga build real muscle in Asia?
Brand Health Check: Despite growing buzz and presence in Asia, the activewear brand must differentiate from Lululemon and overcome cultural and counterfeit hurdles in entering China.
Coca-Cola turns its iconic bottle into chopsticks for Southeast Asia
The work, created by Ogilvy Ho Chi Minh City, brings the iconic Coke silhouette to dining tables around the region.
The Knowledge
Global agency groups report card Q1: WPP revenue decline continues as Publicis calls out Wall Street sycophants
The gap between the best and worst-performing holding companies shows little sign of closing as the year gets under way.
Guardrails in the age of live commerce: Can tech keep brands safe?
As live commerce accelerates at warp speed, platform frameworks, third‑party tools, and AI systems are struggling to keep pace.
Burson study: Leadership is AI's 'clearest liability' for reputation
The agency’s research highlights the gap between visibility and believability in GEO.
APRW has been appointed agency on record for JDE Peet’s Singapore
The agency will lead integrated communications for the L’OR, OldTown and Moccona brands.
Woolley Marketing: Why your agency’s best work is not for sale
Procurement can accelerate a process, but it cannot manufacture brilliance. A faster milk cart is a poor substitute for a racehorse, argues Darren Woolley.
Meta rolls out global 13+ content restrictions for teens across Instagram, Facebook and Messenger
Meta is making Instagram, Facebook and Messenger default to 13+ content settings for all teen accounts globally, adding automatic content barriers and session limits on topics like nutrition, weightlifting and anxiety.
Inside ChatGPT ads: What marketers in APAC should know before the format arrives
ChatGPT's ad pilot has landed in ANZ, with Japan and South Korea next, how can APAC marketers shift their strategies from traditional search to conversational, intent-driven advertising across LLM-based advertising?
APAC Power List 2026: The top 50 marketers shaping the region's next chapter
In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.
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The Work
Partner Content
Content Hub
Promoted content
Proof before Promises: How to Build Trust with B2B Buyers
As AI reshapes how buyers discover and evaluate brands, corporate reputation has become a critical driver of B2B decision-making. At a Bloomberg Media roundtable, industry leaders explored why trust, proof points and human connection matter more than ever in influencing consideration, conversion and long-term business success.
OPINIONS
'Trendslop': when your AI strategy is just averaging the internet
Marketers are getting coherent, well-structured, completely generic thinking from AI. The problem isn't the technology, writes Brainwaves co-founder Ben Crawford.
Be more punk: Why design needs to get messy again
Brands must embrace counter-culture, RGA APAC's Ben Miles opines. As AI takes over the predictable, the creative industry's greatest asset is its humanity.
Women’s sport has arrived, the brands haven’t
Women’s sport in APAC has outgrown its untapped potential tag with explosive viewership and year-round fandom, yet brands haven't caught up, says We Are Social's Suzie Shaw.
In an age of direct buying, what exactly is a DSP for?
The spat between Publicis and The Trade Desk is an overdue reckoning with misaligned expectations between auditors, agencies and adtech platforms, as direct buying becomes cheaper and easier.
'There has always been a tax collector in your tech stack'
The TTD-Publicis fallout just made it impossible to pretend otherwise.
Why the messy middle of the 'sandwich years' makes the best leaders
The sandwich years are hard. Parenting, parents and a high-pressure professional role, all at the same time.
The Iran war will not hit APAC advertising the way many assume
‘China is still the strategic variable,’ Whittaker writes, as a more fragmented APAC advertising landscape could blunt the risk of a single shock hitting all markets equally.
WPP's Elevate28 is a white flag, not a victory flag
The $676 million savings plan is an exercise in juniorisation, centralisation and using AI as a shield to cut senior staff, writes a veteran of the "now-defunct holdco model."