McDonald’s new Netflix collab with ‘KPop Demon Hunters’ urges fans to ‘pick a side’
Duelling meals and crafted content make Battle for the Fans the brand’s most ambitious promotional execution yet.
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Sabrina Carpenter builds the ideal boyfriend out of Pringles for Super Bowl LX
The pop star’s Super Bowl debut leans into Gen Z’s ‘unhinged’ sensibility—and an increasingly gender-diverse NFL audience.