Shah was hired from Accenture Song in 2025.

Nine campaigns from Asia Pacific are in the running for Cannes Lions highest honours.

TBWA Melbourne’s creative director Stephanie Gwee picks her Lions contenders.

Tokyoite Aoi Nameraishi shares her love for Eiko Ishioka, sushi and Keeping Up With The Kardashians.

Global head of brand Xavier Pang talks how influencer-led growth is key to their expansion and a cost-efficient way to compete with bigger rivals.

From Hyundai and Samsung to Nike, Adidas and Coca-Cola, here's the work catching our eye—with more to come.

The account was awarded after a competitive pitch.

Dentsu points to a maturing digital ecosystem, with spend consolidating around social, commerce and CTV while legacy formats plateau.

CAMPAIGN CONNECT PHILIPPINES SHORTS: Neil Trindad argues the most influential brands address needs above sales.

Shortlists from 17 APAC markets competed for glory at the 25th PR Awards Asia-Pacific.

One minute we’re cheering trillion-dollar ad spend forecasts; the next, oil tankers are stalled in the Strait of Hormuz, and budgets are on the chopping block. Stability is an illusion, and adland needs to get better at handling it.

In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.