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Confessions of a CMO: now we just need the rest of the C-suite to catch-up
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In the final part of our series of interviews with senior marketers and chief executives, two parties responsible for the Confessions of a CMO report discuss where senior marketers go next, with or without their C-suite colleagues.
Xiaohongshu Business and Singapore Tourism Board shake hands on capturing attention of Chinese travellers
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Strategic partnership tackles content gap as 130 million users a month hunt for niche, just-go travel inspiration.
BlueFocus at 30: AI for Efficiency, Artisanship for the Soul
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BlueFocus chief executive Fei Pan believes the future of marketing lies in a “symbiosis of carbon and silicon” — where AI handles execution at scale while humans retain control of strategy, taste, and judgment. In an exclusive interview with Campaign Asia, he outlines how the Chinese marketing giant is reshaping its business around autonomous agents, global expansion, and an AI-first operating model.
Confessions of a CMO: marketing is running the business now
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At a time of shifting corporate and performance responsibilities, the most successful CMOs are embracing the challenges of tech and transformation.
THEY SAY BAD PR IS BETTER THAN NO PR. THE SAME CAN’T BE SAID FOR TALENT.
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Unlike A Bad Headline That Blows Over, The Wrong Talent Partnership or Ambassador Choice Can Haunt a Brand for Years
Proof before Promises: How to Build Trust with B2B Buyers
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As AI reshapes how buyers discover and evaluate brands, corporate reputation has become a critical driver of B2B decision-making. At a Bloomberg Media roundtable, industry leaders explored why trust, proof points and human connection matter more than ever in influencing consideration, conversion and long-term business success.
Effectiveness at the Highest Level: Eos and Mischief @ No Fixed Address win back-to-back Iridium Effies
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Setting a new benchmark for marketing effectiveness, the "Women’s Shave" campaign defies category norms to claim the industry’s top honour for the second year running.
Effie unveils the Grand Contenders for its Global Best of the Best Awards
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The awards mark the very best in marketing globally across diverse markets, categories and objectives.
Confessions of a CMO: why marketers are crucial first responders in a fast-changing business landscape
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From connecting the C-suite to picking up shifts in culture, the marketer is now absolutely essential for continued relevance, innovation, dynamism and growth.
The new rules of search: five ways to stay visible in the age of AI
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With AI increasingly answering questions directly, marketers are no longer competing for clicks but for inclusion, credibility and narrative
Rewriting the brand playbook in China: Where high value consumers meet agentic AI
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The latest China Online Consumer Brand Index and Tmall’s 2025 results point to a sustained upward trajectory in quality-driven spending. Meanwhile, Tmall is betting big on agentic AI and high-value consumers to keep brands ahead of the curve.
AI is a marketer’s best ally: how to win by harnessing human creativity
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The remarkable data-crunching power of AI has rewritten the rules of marketing. But as two of the region’s most celebrated marketing leaders explain, it leaves the profession with a critical quandary – how to avoid just doing more of the same, faster, and instead practice the sort of ‘creative bravery’ that leads to outstanding results
Confessions of a CMO: How the modern CMO is using survival intelligence to overcome C-suite challenges
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The CMO role is not just adapting to change — it is leading it. New research from Worldwide Partners finds today’s top marketing leaders are embracing ambiguity and redefining themselves as strategic disruptors, narrative builders and internal culture shapers. Explore the five new CMO archetypes reshaping the C-suite in Confessions of a CMO.
Not just the wild west: Unlocking growth in the independent app ecosystem
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Attributed to: Nopparat Yokubon, Country Lead, AUNZ and SEA at Moloco Ads. With consumers using over 26 apps on a monthly basis over the open internet, Moloco’s Nopparat Yokubon reveals why advertisers should not limit themselves to the walled gardens of big tech.
