BlueFocus at 30: AI for Efficiency, Artisanship for the Soul

BlueFocus chief executive Fei Pan believes the future of marketing lies in a “symbiosis of carbon and silicon” — where AI handles execution at scale while humans retain control of strategy, taste, and judgment. In an exclusive interview with Campaign Asia, he outlines how the Chinese marketing giant is reshaping its business around autonomous agents, global expansion, and an AI-first operating model.