Brand Health Check: Alo Yoga, despite its global buzz and growing presence in Asia, faces the challenge of differentiating itself from Lululemon and overcoming cultural and counterfeit hurdles as it prepares to enter China with flagship stores in 2026.
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Mark Read launches Prompt conference for AI start-ups to mix with industry chiefs
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Ex-WPP boss wants to bring together AI disruptors with business leaders and CMOs for series of events.
Mark Read launches Prompt conference for AI start-ups to mix with industry chiefs
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Ex-WPP boss wants to bring together AI disruptors with business leaders and CMOs for series of events.
Ex-global EssenceMediacom chief Nick Lawson lands indie role
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Lawson says industry “strongly favours” independent thinking currently.
Nike x Palace gives voice to Shakespeare through Wayne Rooney in World Cup spot
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The film was created by Nike and Palace’s in-house teams.
Advertising’s credibility problem is not about measurement, it is about mentality
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Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.
Publicis and LiveRamp hit back after rivals claim M&A deal will harm ‘neutrality’
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Omnicom and Stagwell have questioned the future independence of the data collaboration platform if it is acquired by the French agency giant.
Jacob’s Creek assigns global creative account to Special London
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Agency also won global creative duties for fellow Vinarchy brand Hardys in March.
Jaguar Land Rover appoints WPP: inside the new model
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Car retailer confirms appointment of WPP.
Cannes Lions retires Creative Company of the Year Award
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WPP won the overall prize in 2025.
Publicis buys LiveRamp for $2.2 billion as it ramps up M&A
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The French agency group says US adtech firm is expert in data collaboration for clients, a growth area in the age of AI to build “smarter agents”.
‘Tiger versus elephants’: Takeshi Sano on why Dentsu has ‘right size’ and ‘agility’ to win
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New global CEO talks to Campaign about his plans to reboot the underperforming international business and how the key to success is to focus on client growth, not on pitch opponents.
WPP wins vote on CEO pay hike despite 25% opposition
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WPP consulted with shareholders and dropped an initial plan to increase executive pay by a higher quantum.
Heineken concludes global media, creative and production review
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Review is part of Heineken’s ambition to create a “more streamlined, effective and future-fit agency model”.
Pinterest poaches sales chief Greg Owens from X
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Owens joins to lead the international sales team after a decade at X.
Jaguar Land Rover completes 'period of exclusivity' with WPP
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Official appointment of WPP edges closer.
Hitachi selects BBH London for global campaign
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Appointment was made through a competitive pitch process.