The TTD-Publicis fallout just made it impossible to pretend otherwise. The programmatic industry’s transparency problem was never about inefficiency and now CMOs must decide what they’re willing to tolerate before investing another dollar on the open web.
In AI-led marketing, trust beats targeting, says Resonant principal Ramakrishnan Raja.
The DM9 scandal wasn’t just about AI; it exposed an outdated award culture built on performance art.
This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.
The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.
The fight for CTV inventory is fierce, but the most valuable ad space isn't where you think it is. Ramakrishnan Raja says that CMOs must master how to leverage the 12-minute discovery window for maximum impact.
Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, says Resonant's Ramakrishnan Raja—and it risks destroying the marque entirely.
Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.