Andreas Krasser is in his 40s, yet he's been asked about his "exit strategy." The Hong Kong CEO of Omnicom Advertising shares a candid piece on age bias in the industry.
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Keeping up appearances: The truth about 2024
Faking it has become the industry’s survival mechanism—but at what cost? Andreas Krasser reflects on a year of inflated appearances, shrinking budgets, and the urgent need for honesty and authenticity in both agencies and clients alike.
To the junior creative in the industry: 'It's okay to take it slow'
An agency CEO responds to a junior creative's heartbreaking confession, offering practical advice and a much-needed dose of empathy.
Can Hong Kong become Asia's creative world city?
In a hard-hitting critique, DDB's Andreas Krasser argues that insularity is suffocating Hong Kong's creative potential. "Nobody likes the ‘let me show you how it’s really done’ guy," he writes, urging humility, cultural understanding, and a diverse workforce to ignite a creative revolution in the SAR.
Agency CEO confessions: Reflections on four years in the role
DDB Hong Kong's CEO Andreas Krasser gets unapologetically candid about what keeps him up at night four years into the role, navigating uncertainty, and the lessons on leadership that you won't find on his LinkedIn feed.
Getting punched in the face: 8 lessons from a rough year
Start a gang and use the power of symbolism, but don't drink the Kool-Aid: DDB's Hong Kong CEO imparts wisdom from a year of managing through multiple crises.
My 10 best pieces of career advice for young agency folk
F**k politics, plus nine other bits of wisdom that DDB Group's Hong Kong CEO picked up during his climb up the agency ladder.
Agency innovation: You must un-learn what you have learned
DDB Hong Kong's Andreas Krasser shares three things the agency had to let go of while launching its own startup.